Culted - 'IT’S OUIEWRLD, WE’RE JUST LIVING IN IT'
People have come out of the lockdowns with many different things: a newfound love (and eventual hate) for banana bread, a renewed need to socialise, or an appreciation for a quieter life. But some came out with something career-changing – with a brand new passion project. Louie Cresswell was one of these people.
Having worked in luxury fashion for the majority of his career, Louie turned his attention to the world of jewellery to start his own brand, Ouie, in December of last year. Focusing on sustainability, mechanisms and the tactile, Ouie has emerged as an exciting offering in the jewellery space.
Since its launch in December, the brand has dropped a collection of elegant, simple and cohesive jewellery staples that have been featured in Carhartt campaigns and caught the eye of Jorja Smith. We caught up with the creative to discuss the jewellery, the art of crafting a brand, and what we can expect from him next.