Wallpaper - 'Ouie Feature'
New jewellery brand Ouie considers the aesthetics of functionality
Emerging jewellery designer Louie Cresswell rethinks the aesthetics of functional items in his jewellery brand, Ouie. His pieces, created with London ateliers in 18ct or 9ct gold, as well as in sterling silver, are paired with pearls, pavé-set diamonds and Japanese silk cords, making for offbeat adornments.
‘I am completely self-taught,’ says Cresswell of his background. ‘I grew up in Brighton and everyone in my family is very creative and entrepreneurial so it felt natural to start building something of my own. I have always been obsessed with small mechanisms – figuring out how they work and fit together – so the natural progression was to develop the idea of the lock stopper. After connecting with a few people who worked within the jewellery scene, I came up with the idea to elevate the cord stopper and make it out of something precious – solid 18ct gold.'