Ouie introduces the Keyring collection, where fine jewellery meets the precision of engineering. The collection draws inspiration from the classic keyring loop whilst modifying the gauge and dimensions to transform it into an entirely new wearable piece.

Shot by Jack Wells in London, United Kingdom

Discover the collection

A system of parts working together.
Changing the way we perceive objects and mechanisms.
Inspired by the way things move and work together in unison.

  1. Read more: ARE, BURE, BOKEH - DAIDO MORIYAMA
    ARE, BURE, BOKEH - DAIDO MORIYAMA

    Journal
    ARE, BURE, BOKEH - DAIDO MORIYAMA

  2. Read more: INNER CITY LIFE - GOLDIE'S RADICAL ROOTS
    INNER CITY LIFE - GOLDIE'S RADICAL ROOTS

    Journal
    INNER CITY LIFE - GOLDIE'S RADICAL ROOTS

  3. Read more: SILVER LINING - THE MAKING OF THE JEWELLERY
    SILVER LINING - THE MAKING OF THE JEWELLERY

    Journal
    SILVER LINING - THE MAKING OF THE JEWELLERY

  4. Read more: BREAKING THE MOULD - PUNK & DISRUPTING THE STATUS QUO
    BREAKING THE MOULD - PUNK & DISRUPTING THE STATUS QUO

    Journal
    BREAKING THE MOULD - PUNK & DISRUPTING THE STATUS QUO