Fine Jewellery, made in England.
Ouie is a system of parts, working together, an interplay of precision, materiality, and defiance. Inspired by the overlooked and the utilitarian, Ouie redefines familiar forms into objects of status, challenging the very notion of luxury itself. Functionality and sophistication collide, resulting in versatile pieces that adapt seamlessly from daily wear to the extraordinary. Each design is an assertion: unorthodox yet enduring, engineered with intent.
Founded by Louie Cresswell, Ouie stands apart, with no formal training and no allegiance to industry conventions, Cresswell approaches design through a raw, unfiltered lens—drawing influence from artists, outsiders, and the structural rhythms of everyday life. In rejecting the expected, Ouie creates something sharper: products that command presence, belonging only to those who define status on their own terms.
The Ouie DNA
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FunctionFunction and ornament, utility and expression. Ouie pieces are not bound by traditional categories. Inspired by the overlooked and the utilitarian, familiar forms are deconstructed and reimagined, transforming the ordinary into something sublime. Nothing is accidental, yet nothing is expected. These are objects to be worn, used, and lived with, built not just to be possessed but to take on meaning through those who wear them.
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MaterialsHouse staples like 925 Sterling Silver and 18k Gold are refined with advanced alloy compositions that enhance their aesthetic and structural integrity. Recycled base metals reinforce our commitment to sustainability without compromising on quality. The use of natural gemstones such as Diamonds, Rubies, and Emeralds grounds our designs in heritage, while contemporary stones like Lapis Lazuli and Onyx, widely celebrated in modern watchmaking, introduce new dimensions of depth and contrast.
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Jewellery CareEach Ouie creation is precious and deserves the highest level of care. With our array of services, you can maintain the brilliance and longevity of your Ouie jewellery, including cleaning and polishing, for a fee. Please contact our concierge with any questions or to arrange a service.
The Keyring Ring
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Keyring Ring, Large Model
925 Silver
£500 -
Keyring Ring, XLarge Model
925 Silver
£625 -
Keyring Ring, Large Model
18K Gold
£5,800 -
Keyring Ring Pavé, XLarge Model
18K Gold
£17,500
The Ouie DNA
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The Keyring®The Keyring Ring translates Ouie’s proprietary split-ring form into a continuous precious metal band. The geometry is based on two parallel bars that meet in a controlled one-millimetre gap, creating a precise point of tension while maintaining a perfect circular profile. The ring is cast as a single mass in solid precious metal and finished with a uniform high-polish surface. The form is engineered to sit flush on the hand with a smooth internal edge and consistent cross-section, producing a clean, uninterrupted line when worn.
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ConstructionThe ring is produced using lost-wax casting from a CAD-generated model built to tight dimensional tolerances. The parallel bars are modelled with matched radii to ensure consistent thickness along the full circumference. Each piece is cast, trimmed, and polished in London, with all finishing performed by hand to achieve a reflective surface without distorting the underlying geometry. The one-millimetre opening is established in CAD and preserved through polishing to maintain the split-ring identity of the Keyring family.
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Design NotesThis model scales the Keyring motif for wearability while retaining its core proportions. The separation between the bars introduces a subtle sense of movement when viewed from the side, and the circular profile produces a continuous highlight across the ring. The design is intentionally unbroken and unadorned, relying on material weight, proportion, and finish to define its character. The Keyring Ring functions as a standalone piece or as the foundation element for stacking with other Ouie forms.
