Fine Jewellery, made in England.

Ouie was founded in 2019 by Louie Cresswell as a practice of transposition. It began with a simple question: when a functional object is executed in gold, does its meaning change? Rather than designing ornament, Ouie adopts forms whose geometry originates in everyday mechanisms and re-executes them in precious metal. The meaning shifts not through embellishment but through context: utility becomes permanence.

The first Ouie piece emerged when a cord toggle, a functional lock mechanism, wasreconstituted in 18k gold. The form was unchanged; the material and context were transformed. Since then, every piece has followed the same principle. Rings preserve the continuous loops of key hardware. Cages hold precious stones with the same protective logic as their industrial lineage. Closures and connections retain the proportions of their original archetypes.

Ouie approaches jewellery as a readymade discipline: the found form becomes the fine artefact. The result is not inspiration-based design but the elevation of functional geometry into lasting, precious objects.

The Keyring Ring

    The Ouie DNA

    • The Keyring®

      The Keyring Ring translates Ouie’s proprietary split-ring form into a continuous precious metal band. The geometry is based on two parallel bars that meet in a controlled one-millimetre gap, creating a precise point of tension while maintaining a perfect circular profile. The ring is cast as a single mass in solid precious metal and finished with a uniform high-polish surface. The form is engineered to sit flush on the hand with a smooth internal edge and consistent cross-section, producing a clean, uninterrupted line when worn.

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      Construction

      The ring is produced using lost-wax casting from a CAD-generated model built to tight dimensional tolerances. The parallel bars are modelled with matched radii to ensure consistent thickness along the full circumference. Each piece is cast, trimmed, and polished in London, with all finishing performed by hand to achieve a reflective surface without distorting the underlying geometry. The one-millimetre opening is established in CAD and preserved through polishing to maintain the split-ring identity of the Keyring family.

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      Design Notes

      This model scales the Keyring motif for wearability while retaining its core proportions. The separation between the bars introduces a subtle sense of movement when viewed from the side, and the circular profile produces a continuous highlight across the ring. The design is intentionally unbroken and unadorned, relying on material weight, proportion, and finish to define its character. The Keyring Ring functions as a standalone piece or as the foundation element for stacking with other Ouie forms.