A SYSTEM OF PARTS, WORKING TOGETHER

Ouie is a system of parts, working together, an interplay of precision, materiality, and defiance. Inspired by the overlooked and the utilitarian, Ouie redefines familiar forms into objects of status, challenging the very notion of luxury itself. Functionality and sophistication collide, resulting in versatile pieces that adapt seamlessly from daily wear to the extraordinary. Each design is an assertion: unorthodox yet enduring, engineered with intent.

Founded by Louie Cresswell, Ouie stands apart, with no formal training and no allegiance to industry conventions, Cresswell approaches design through a raw, unfiltered lens—drawing influence from artists, outsiders, and the structural rhythms of everyday life. In rejecting the expected, Ouie creates something sharper: products that command presence, belonging only to those who define status on their own terms.

Function and ornament, utility and expression. Ouie pieces are not bound by traditional categories. Inspired by the overlooked and the utilitarian, familiar forms are deconstructed and reimagined, transforming the ordinary into something sublime. Nothing is accidental, yet nothing is expected. These are objects to be worn, used, and lived with, built not just to be possessed but to take on meaning through those who wear them.

MATERIALS AND METALLURGY

Ouie’s approach to material selection is deliberate. Every element, from our jewellery to our packaging, is chosen for its balance of innovation, craftsmanship, and lasting significance. We work with precious metals and engineered alloys that push the boundaries of form and function, alongside materials steeped in history.

House staples like 925 Sterling Silver and 18k Gold are refined with advanced alloy compositions that enhance their aesthetic and structural integrity. Recycled base metals reinforce our commitment to sustainability without compromising on quality. The use of natural gemstones such as Diamonds, Rubies, and Emeralds grounds our designs in heritage, while contemporary stones like Lapis Lazuli and Onyx, widely celebrated in modern watchmaking, introduce new dimensions of depth and contrast.

STOCKISTS

Dover Street Market - London, UK
Browns - London, UK
Mr Porter - Online, UK

Dover Street Market - New York, USA
Dover Street Market - Los Angeles, USA
SSENSE - Online, CA

Dover Street Market - Singapore, SG
Dover Street Market - Ginza, JP
Tomorrowland - Tokyo, JP
WordlyWise - Tokyo, JP

INFORMATION

For press, wholesale, and general enquiries, contact us directly via the addresses below. Ouie welcomes opportunities to support artists through press loans and can accommodate custom commissions upon request. Whether for editorial shoots, special projects, or bespoke pieces, Ouie is open to collaborations that align with the vision.

General: ouie@ouie.co.uk
Press: raymond@ouie.co.uk
Wholesale: harry@ouie.co.uk