Ouie presents "O1" by Sam Hiscox, marking its first collaboration with British photographer and friend of the brand, Sam Hiscox.

Shot in London, United Kingdom

The O1 collection, now dubbed Keyring after its primary point of inspiration, was released as Ouie's inaugural collection of fine jewellery. The collection, comprised of rings, earrings and a proprietary chain link, draws inspiration from the unassuming keyring loop whilst experimenting with gauge and proportions to create an elevated set of fine jewellery.

Sam Hiscox, a photographer hailing from Brighton, England is a long-time friend and collaborator of the brand. After moving to London he embarked on a notable career in the world of fashion photography and has since transitioned into a more artistic approach. Since the early 2010s his career has flourished and he has self-published a number of photography zines and hosted full-scale exhibitions in London. His work has graced the pages of both i-D and Dazed magazines amongst others. He's collaborated with brands like Gucci, Burberry and has shot Beabadoobie, Cara Delevigne and Emily Ratajkowski.